about masterplan marketing

Masterplan Marketing is a British based Ltd company. It is made up of a small team of experts that offers strategic marketing advice and professional marketing services to small business owners who are serious about investing in a long-term future. 

Marketing Mix

At Masterplan Marketing, we focus on providing professional guidance and support. By deploying tried and tested marketing methodology such as 4P and SWOT frameworks – as well as providing insight into the customer and competitive landscape – we take a structured approach to marketing that makes sure nothing is overlooked or missed. 

Promotional Mix

This means that when the time comes to push forward with promotional activities, we are able to create promotional strategies that monetise and organise campaign activity. We do this by taking the relevant tactics from the promotional toolbox including PR, search/SEO, direct marketing, personal selling and advertising – and applying them to marketing funnel structures. 

The result is that conversions and outcomes are maximised throughout every stage of buyer journey. 


Helen Bailey

BA (Hons) Mktg&Psych PG Dip DigM (B2B)



Education & Experience

Direct Marketing

Account Manager at Henley Marketing Services Ltd
List Broker at WorldWide Media Ltd

BA Hons Marketing and Psychology (2:1)

De Montfort University, Leicester

Public Relations

Account Mangager at PlusPoint PR Ltd
Senior Account Manager at AD Communications Ltd

Postgraduate Diploma in Digital Marketing with B2B (credit)

IDM, London


Freelance for with global tech and health corps (Deltek, Oticon), SMEs and agencies.

Digital PR and SEO

Freelance PR lead and link builder at BroadBand Expert

WordPress and Branding

Freelance for various SMEs

Marketing Consultant

Independent advice and support for both new and established B2B and B2C companies.

Need impartial marketing advice or support?

Please book a 45 minute strategy call using the calendar below.