The key to increasing brand awareness is consistency and repetition.
However, this doesn’t simply mean slapping a logo on your marketing mediums and hoping something’ll stick.
Creating the right brand for you business involves finding a distinctive image and voice that will resonate with your target audience, and that will instantly trigger recognition and install faith in the minds of potential customers – just like when you meet a person you know and trust.
Start with a mission statement
It helps to have a clear mission statement for your company before you start working on its brand.
A mission statement should read as a job description for your business.
To build one, write down exactly what your business does on a daily basis. Summing this up will help you create an identify for your brand that is both authentic and clear.
Think of your business like a human
Every element of your business contributes to your brand identity, just like every characteristic contributes to a human being’s personality. Once it’s established, it should thread its way through everything that you do.
From your marketing materials to your invoices – even the people who work for your business – it should all be aligned to your brand’s core values and characteristics.
Need help with your brand?
Investing in giving your brand the best start in life is something that will pay off further down the line.
If you would like help or advice on creating the right brand for your business, then drop me a line today.