Our Work

From strategy to service delivery, Masterplan Marketing offers a comprehensive marketing and promotional service to small and medium companies. We also offer copywriting support to global corporates. 

See below for some examples of our work. 

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AA Lighting is a lighting contracting firm and wanted help winning new contracts. 

We created a new brand image, logo and website so they could showcase their certifications and experience and position themselves as leaders in the field. A five minute video was produced to demonstrate the company’s approach and strengths, which has since been viewed over 1,000 times. Branded brochures, outdoor/vehicle signage and business cards also contributed to the mix; plus social media account were set up so that the directors could research and connect with potential leads and clients. 

Digital Skills is a digital recruitment company and wanted help maximising its sales pipeline.

We modernised the company’s logo and created a brand new website using WordPress. An in-depth, specialist guide for Government was written and created, providing evidence of the company’s expertise to potential clients. An email marketing/newsletter campaign is also in the running for 2020, which is intended to launch a new service and open up new business opportunities. 

Sunday Happy is a coaching company that needed a marketing strategy for a new service. 

Conducted secondary research into the millennial consumer market and created a launch marketing plan for 2020. We oversaw the company’s branding including logo, project managed the website design and created the copy. We set up social media accounts and planned the company’s social media and promotional advertising campaign, ready for launch.

Evergen makes air purification systems and needed support finding new customers. 

Working over a series of months, we provided strategic input with the aim of saving the company money and re-focusing resources on testing promotional activities to find the right formula. At the same time, we managed a local PR campaign in the London area and ran the director’s social media accounts. We also created written content for the website and launched a ‘Clean Air for Kids’ campaign, brand and micro-site, as a lead generation activity. 

Personal coach, Anke, wanted a website with Instagram integration to help her grow her business.

We designed and built a new website for Anke, using WordPress and integrated it with her Instagram account so that her daily updates would automatically be updated to her home-page. We also implemented a Bookly calendar booking system onto the site so customers can easily make – and pay for – bookings online. 

 

Plastic Free Things wanted content that would optimise their site in the search engines.

Focusing on establishing user intent, we carried out deep analysis into trending key phrases that would help us construct a strategic content marketing plan for this new retail site. 

Starting with a Q&A we aimed to provide direct answers to questions relating to plastic free shopping and then built the answers up into a series of optimised blogs. The project is still underway. 

Global ERP provider Deltek wanted digital marketing copy aimed at a C-suite audience. 

Over the course of many months, we provided copywriting for a series of reports, guides, blogs and email campaigns aimed at the professional services industry. Copy had to be engaging, informative and useful to the target audience – designed to maximise queries and inbound leads. 

 

 

Demant wanted optimised web-page copy for a global B2C service aimed at a particular demographic.

Working within corporate guidelines we produced a web-page for a corprate site that will be translated into numerous languages. We also provided a number of slogans for use in a digital, global marketing campaign. 

We continue to be a partner of choice for Demant. 

Example projects

Website design, build and content
Micro-site design and content
WordPress customisation and content
20 page guide to SEO
Styled B2G brochure
Extended B2G guide
Technical article
Sales copy B2C
SEO copy B2C
Topical blog post
Journalistic article
B2C landing page

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