About Masterplan Marketing

Our Values

Personable. Reliable. Informed:

Masterplan Marketing puts integrity back into a sector that – some might say – has started to lose its way.

Rather than making promises that we have no intention of keeping; preying on the ‘FOMO’ factor; or stopping you in your tracks with the latest silver bullet that aims to make you rich quick; we opt to take a genuine interest in your business and provide a service that will deliver the real results you need.

Practical Skills. Academic Insight.

With working knowledge across every area of marketing, we don’t need to mislead clients by promoting one marketing tactic over another – or one media channel over the next.

Through training, studying and working practice, we are able to take an unbiased, principled and strategic approach to the service we offer.

It means your expectations are bound to be met, and even surpassed.

Partnering with Experts

When the strategic work is done, we work with a list of preferred partners and specialists from across the entire marketing spectrum to bring you a comprehensive marketing and promotional service that is designed to deliver the plan.

It means less for you to worry about – and more time that you can spend taking your business forward.

Mission and Vision

Our mission is to define clear marketing strategies that are both logical and viable and then undertake the tactical activity required to deliver them, if that’s how the client wants it.

Our vision is that every small business owner has access to affordable, unbiased and independent marketing support that is designed for the good of their business – and not for the supplier that provides it.

Qualified Expertise

Masterplan Marketing is run by Helen Bailey who project manages and directs client accounts.

As a qualified marketing professional with years of agency and freelance experience across the entire promotional mix, her expertise gives her a unique ability to integrate disciplines and activities as a way of delivering extra value and impact to client campaigns and activities.

A Marketing Agency based in Berkshire

Masterplan Marketing is based in Maidenhead, Berkshire.

Although based in Berkshire, the company supports both B2B and B2C clients nationally.

Helen Bailey

BA (Hons) Mktg&Psych PG Dip DigM (B2B)


Always learning, always keen to know more. I am a qualified and experienced marketing professional that has applied knowledge across the entire marketing mix.

My mission is to help busy business owners and entrepreneurs save time and get the more out of their marketing investments.

Strategy and Planning
Public Relations and Publicity
Web, Digital and Direct Marketing



Education & Experience

Direct Marketing

Account Manager at Henley Marketing Services Ltd
List Broker at WorldWide Media Ltd

BA Hons Marketing and Psychology (2:1)

De Montfort University, Leicester

Public Relations

Account Mangager at PlusPoint PR Ltd
Senior Account Manager at AD Communications Ltd

Postgraduate Diploma in Digital Marketing with B2B (credit)

IDM, London


Freelance for with global tech and health corps (Deltek, Oticon), SMEs and agencies.

Digital PR and SEO

Freelance PR lead and link builder at BroadBand Expert

WordPress and Branding

Freelance for various SMEs

Marketing Consultant

Independent advice and support for both new and established B2B and B2C companies.

Need impartial marketing advice or support?

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